Brandon Tralman-Baker

Writer, Toronto, Canada


Humber College – Advertising Copywriting – 2009 – 2010
Carleton University – Major in Sociology – 2004 – 2008


GIANTS & GENTLEMEN – Toronto, Ontario – May 2014 – Present.

CORKTOWN SEED CO. (formerly Smith Roberts) – Toronto, Ontario – April 2012 – May 2014.

EXTREME GROUP – Toronto, Ontario – June 2010 – June 2011.


Days Inn, Wyndham Hotel Group, Fisherman’s Friend, Dr. Oetker, Testicular Cancer Canada, Mucho Burrito, Movember, Carlson Wagonlit Travel, Treasury Wine Estates, RBC, Revlon, Mac’s Convenience Stores, Circle K, Park’N Fly, National Arts Centre, SIR Corp, Beaverbrook, Dr. Bernstein, World Wildlife Fund, Polar Ice Vodka, Lambs BlackSheep Rum, SKYY Vodka, Indigo, Toshiba, Mercedes-Benz, Nature Conservancy Canada, Oliver & Bonacini, The Huffington Post, Teachers Credit Union, Educators Financial Group, ETFO, Hunter Douglas, Mother Parkers Tea & Coffee, Grand & Toy, Quiznos, Cadillac Fairview Malls, Moosehead, BlackBerry(RIM), Procter & Gamble

Noteworthy Numbers:

Fisherman's Friend – Sale Increase: 40% (Highest on Record)
Mac's / Circle K – Sales Increase: 40%
Mac's / Circle K – Snapchat Interactions: 11,839,957
AWHL Projection – Call Increase: 30%
AWHL No Filter – Web Traffic Increase: 1,357%
Days Inn Eclipse Spot – Views: 1 Million in 1 Day
Lamb's BlackSheep Rum – Sales Increase: 900%
Quiznos – FB Fan Base Increase: 300%
Quiznos – Online Impressions: 7,000,000


Communication Arts (Award of Excellence) Digital Advertising – Testicular Cancer Canada 'Haircut'

Communication Arts (Shortlist) Digital Advertising –Days Inn 'Eclipse'

Communication Arts (Shortlist) Digital Advertising – Assaulted Women's Helpline 'No Filter'

Communication Arts (Shortlist) Public Service – Testicular Cancer Canada 'Ball Banter'

Communication Arts (Shortlist) Public Service –Assaulted Women's Helpline 'Domestic Abused Exposed'

Lurzer's Archive (Social & Environment) – Testicular Cancer Canada '#LetsTalkBalls' Campaign

EPICA Awards (Shortlist) Online & Viral Film – Testicular Cancer Canada "Haircut"

CASSIES Bronze (Brand Reawakening) – Fisherman's Friend 'Suck It Up' Campaign

CASSIES Bronze (Matching Message To Medium) – Mac's Convenience 'Frosterize Your Face' Campaign

ATOMIC Bronze (Best Experiential Engagement Public Service) – Assaulted Women's Helpline 'Domestic Abuse Exposed Projection'

IAC GOLD (Best Non-Profit Online Video) – Assaulted Women's Helpline 'Domestic Abuse Exposed'

IAC GOLD (Outstanding Online Video) – Days Inn 'Eclipse'

Strategy Awards Bronze (Evolution: Keeping It Fresh) – Fisherman's Friend 'Suck It Up' Campaign

Strategy Awards Shortlist (Connection) – Fisherman's Friend 'Suck It Up' Campaign

Strategy Awards Shortlist (Launch) – Fisherman's Friend 'Suck It Up' Campaign

CMA Gold (Community Engagement Retail) – Mac's Convenience 'Frosterize Your Face' Campaign

CARTE BLANCHE (Finalist) – Mac's Convenience "The Very Convenient Store"

IAC GOLD (Best Retail Social Media Campaign) – Mac's Convenience 'Frosterize Your Face' Campaign

IAC GOLD (Best Retail Integrated Campaign) – Mac's Convenience 'Frosterize Your Face' Campaign

IAC (Outstanding Online Video) – Days Inn Farmer Spot

IAC GOLD (Best B2B Online Video) – Gubagoo

ADCC Merit (non-profit / public service) – Canada’s Land Watch

ADCC Merit (graphic design) – Canada’s Land Watch

The Redgees (web finalist) – Canada’s Land Watch

RGD Social Good Design Awards (not-for-profit) – Canada’s Land Watch

Applied Arts (promotional) – Peace, Joy & Booze

Applied Arts (promotional) – Good Ol' Fashioned Quality Time In-A-Box

Behance (Packaging Design Served) – Peace, Joy & Booze

AIME Awards (image enhancement / brand refresh) – Teachers Credit Union

AIME Awards (coordinated campaign) – Teachers Credit Union

AIME Awards (website: – Teachers Credit Union

AIME Awards (people’s choice) – Teachers Credit Union