Corby’s came to us with a dying brand: Lambs Black Sheep Spiced Rum. The old persona just wasn’t working, so we did a full 180 on the brand’s look and feel, giving Black Sheep the ‘badass’ appeal its target admires and respects.
New positioning, new packaging, new liquid, new advertising. After just 4 months, Black Sheep sky rocketed in sales – an increase of 900%. So far, the Facebook fan page has increased by over 20,000 likes. That calls for a Black Sheep Rum and cola.