HONEY, WE BLEW UP THE INSURER.

Life’s responsibilities can feel massive. But when an insurance company is big enough to care for it all, it can help lighten the load.

Our Desjardins Insurance campaign brings to life a promise of care to Canadians manifested as a sweet and clever modern tale of a larger-than-life insurer helping residents of a small Canadian town. The rising arc of action, the playful drama, and the custom music sets a familiar, charming and optimistic mood that tastefully underpins the relationship between Desjardins Insurance and the community it cares for. Thanks to Desjardins’ 120 years of history as a caregiver, our metaphor has real legs to stand on.

The results? Let’s just say they were big, garnering a 30% increase in consideration, which in turn led to a 4% lift in insurance quotes. Recent research also revealed that our Sizeable Care campaign achieved the best ad recall historically for Desjardins Insurance in Ontario.