InLaws Audio is a small music house that wanted to get the word out – or better yet – the lyrics out about their music talents. But it’s not easy for a smaller audio shop to get on the radar of ad agencies. That’s why we helped InLaws Audio design a customized series of hyper-targeted musical business pitches (disguised as radio spots) in a variety musical genres to subversively reach the ears of creatives when they least expected it – the award show judging process. The spots ran once to be eligible for entry, allowing us to hack award shows and exploit them as a medium.