Stonemill Sourdough

Stonemill Bakehouse is a Canadian-based, European-inspired bakery fueled by a 100-year-old sourdough starter. Rooted in tradition but driven by innovation, Stonemill crafts some of the boldest, most flavourful sourdough recipes in the country.

But how do you bring attention to a relatively low engagement category with even lower consumer awareness?

Well, you take a heaping scoop of that same bold, pioneering spirit, about 1000 grams of sourdough starter, and partner with a local craft brewery to bake up a first-of-its-kind Sourdough Summer Ale that signals a fresh take on the bread aisle.

Cheers!

● 39M+ impressions in the first week alone.

● Sold out faster than any other collab beer Something in the Water has produced in the past.