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IKEA Lip Smaskig Good
While most food brands over polish their menu with perfect lighting, perfect bites and perfect smiles, our new IKEA campaign took a more authentic approach to food advertising. Because food is more than how it looks, it’s how much it’s enjoyed. We tapped into those moments of enjoyment by playfully riffing on one of the most powerful forms of marketing: word of mouth. Or in this case, word of mouth-full. A campaign that became part ASMR, part hilarious, and equal parts delicious.